Project Overview
Inconsistent branding across the transit fleet creates confusion amidst efforts by the City and KU to communicate that students and the general public are eligible to ride buses from both systems. Efforts that have been made to communicate the fixed route system more clearly as all being part of one system have included the use of a single website, a joint transit guide, joint social media accounts, and route coordination. However, since the buses continue to look visually distinct, joint branding bus wraps are a critical component in unifying the Lawrence Transit and KU on Wheels brands for a seamless passenger experience.
Goals for this project include:
- Providing consistent branding across all of the City’s transit services, in line with joint branding efforts with the University of Kansas.
- Scheduling the wrap installation for 48 vehicles with minimal impact to service needs.
Status + Timeline + Next Steps
Status
Complete
Timeline
Project Start: June 2021
Project End: July 2024
Milestone 1: Grant Application Submission – Jun 2021 – Completed
Milestone 2: Procurement begins – Nov 2022-Sep 2023 – Completed
Milestone 3: Procurement complete – Oct 2023 – Completed
Milestone 4: Installation – Nov 2023-Jul 2024 – Completed
Next Steps
The Joint Branding Bus Wraps project is complete.
Completed + Supporting Documentation
Project partners
- Wrap Installation: BusGraphix